Mo.1950 expands its retail activities with the opening of the first Fatboy single-brand store in Italy and in the world, inaugurated on Friday 28 October at Scalo Milano, a luxury outlet on the outskirts of the Italian fashion and design capital. This brings to seven the number of spaces dedicated to design managed by Mo.1950.

Thanks to a unique design and fit-out concept, the new store perfectly reflects the style and soul of the Fatboy universe: a colourful and immersive space covering 150 square metres where to experience the brand and discover its most distinctive products – such as the legendary beanbag The Original – together with the latest and most colourful collections.

The iconic Dutch brand of unconventional and ironic design objects and accessories for the home has belonged to the Calligaris Group since 2021, with which Mo.1950 thus consolidates a multi-year collaboration.